"You can buy a Coke pretty much anywhere on Earth. Thanks to a vast network of local suppliers, Coca-Cola has almost completely solved distribution, getting its product into every nook and cranny where commerce reaches. There are places in the world where it’s easier to get a Coke than clean water. In the 1980s, Berry was an aid worker in Zambia, and when he looked at Coke’s success, he saw an opportunity."
- Tim Maly, Wired