i actually use mailchimp

Sad it's all over? No, I'm not talking about the holidays. I'm talking about the end of Serial. While Jay may have finally stepped forward to give his account, our Thursdays are missing the most popular podcast of time, brought to you by MailChimp.

I loved Serial as a fan of podcasts, and while I initially cringed every time I heard "MailKimp," the marketing geek inside me was fascinated by their lucky break. They actually managed to become part of the story of Serial.

But just how did MailChimp's 19 second ad get to be "the official sponsor of engrossing teenage murder sagas everywhere?" (@JeffLoveless.) Here's a little case study I wrote up.

*I actually created the graphic in early December before the finale so the numbers are already out of date.