“It’s a mistake to think the consumer cares as much about your brand as you do. They may spend 2 seconds of their day thinking about you, so you have to nail it in the fewest words possible, and be relentlessly consistent.”
- Barney Waters from K-Swiss, in Hypebeast interview of three street wear brands
Showing posts with label street wear. Show all posts
Showing posts with label street wear. Show all posts
Saturday, January 17, 2015
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