read more: sustainable web design

"How can the web have a sustainability problem when 'paperless' and 'eco-friendly' frequently share the same sentence? After all, designers in many disciplines are trying to fix their own sustainability problems by moving them online – in other words, things are made 'green' when they go on the web...While some products become more sustainable by converting them to a swarm of bits, we must remember that those bits require something very physical to exist – a big, high-tech network, using lots of electricity and always-on computers to operate."

- Pete Markiewicz, Save the Planet Through Sustainable Web Design